Director, Segment Marketing

We’re UserTesting—the leader in human insight. Our mission is to help organizations craft exceptional customer experiences through fast, actionable feedback.

We empower teams to build the best products and experiences by embedding real human perspectives into every stage of the development process—from ideation to launch. With the world’s strongest participant network, AI-powered analysis, expert services, and seamless integrations, we help companies eliminate guesswork, align stakeholders, and bring customer needs into sharp focus.

Trusted by more than 3,000 organizations worldwide—including 75 of the Fortune 100—UserTesting delivers measurable business outcomes, reduces risk, and helps teams deliver with confidence. Joining our team means being part of a passionate group focused on transforming how companies understand and connect with their customers.

Let’s build experiences people love—together.

The Opportunity

As the Director, Segment Marketing, North America, you'll lead the strategy and execution of regional marketing programs that drive pipeline growth and accelerate revenue across the region. You'll partner closely with Sales and Global Marketing to bring campaigns to life through localized experiences, digital programs, and account-based initiatives that resonate with target audiences.

This is a highly visible leadership role with the opportunity to shape regional marketing strategy, influence global campaign execution, and build scalable programs that deliver measurable business impact. You'll also lead and develop a team of segment marketers while helping evolve how marketing supports our go-to-market strategy.

Responsibilities

• Develop and execute the North America segment marketing strategy in alignment with global marketing priorities and regional business objectives.
• Drive localized activation of global campaigns through field events, webinars, paid media, account-based marketing, and digital programs.
• Own