Senior Manager, Demand Generation & Marketing Operations

The Opportunity

We are seeking a proactive, hands-on marketing operator who can turn business priorities into completed programs, qualified opportunities and measurable revenue. Reporting to the VP of Marketing, this person will own demand-generation execution, marketing lead sources, HubSpot marketing operations, full-funnel attribution and the operational side of trade shows.

This is not a strategy-only or task-coordination role. The right person can take a business objective, determine what must happen, mobilize internal and external resources, solve problems and drive the work through completion without constant supervision.

What You Will Own

Lead Sources & Demand Generation

* Own the performance and day-to-day management of all marketing-generated lead sources, including website, organic, paid, event, referral, partner, database and third-party sources. Maintain a complete lead-source inventory covering cost, vendor, target audience, data-delivery method, tracking requirements, sales owner and performance. Establish consistent source definitions, naming conventions, HubSpot properties and attribution rules so every lead can be traced accurately. Evaluate current and prospective lead vendors based on quality, conversion, qualified pipeline, revenue, cost per opportunity and ROI—not lead volume alone. Develop controlled tests for new sources, with documented budgets, audiences, follow-up plans and success criteria before launch. Work with Sales and BDRs to collect structured lead-quality feedback, correct problems and prevent leads from being ignored or mishandled. Recommend which sources to expand, improve, renegotiate, pause or discontinue.

Integrated Campaign Execution

* Translate the VP of Marketing’s priorities into clear campaign plans, audiences, channels, assets, budgets, owners and timelines. **Run integrated B2B campaigns from planning through production, quality assurance, launch, sales follow-up and per