Director, Product Marketing

The Director of Product Marketing is a senior role at the intersection of product, sales, and marketing, serving as the strategic voice of the market inside the organization and the voice of the product outside it. The position owns the master messaging architecture across all products, segments, and buyer personas, and sets the standard for how Lone Wolf is positioned across all channels.

### What You'll Own:

Team Leadership

• Lead a team of Strategic Product Marketers and the content developers who support them.
• Hire, coach, and manage performance so the team keeps getting better, not just staying busy.
• Set the process and quality bar every product marketer works against, so output is consistent no matter which product they're covering.

GTM

• Own the launch process: tiering, timelines, and the cross-functional checkpoints that make a launch land instead of scramble.
• Lead go-to-market planning for new product launches and major releases, coordinating timelines across product, sales, customer success, and demand generation.
• Run pilots that test positioning and pricing before a launch goes wide.
• Measure the impact of GTM programs against pipeline, adoption, and revenue goals, and adjust strategy accordingly

Positioning & Messaging

• Carry final accountability for positioning and messaging across the portfolio. Each Product Marketer owns execution for their own products. You make sure it adds up to one Lone Wolf story.
• Keep competitive intelligence current and built into how the team positions, not just a report that goes stale after launch.
• Own product positioning and messaging across the portfolio, ensuring consistency from website copy to sales decks to customer communications.

Voice of Customer

• Run Product Advisory Boards that give customers a real seat at the table.
• Build structured feedback loops that feed positioning, packaging, and the product roadmap, not just a slide for quarterly reviews.

Packaging & Prici