Director of Marketing Strategy & Operations

Position Title: Director of Marketing Strategy & Operations

Department/Program: Marketing & Enrollment Mgmt 62200

# of Openings 1

Work Location: Hybrid On-Site/Remote

Campus Location: Arapahoe Campus

Reports to: Vice President, Enrollment Management & Marketing

FLSA Classification: Exempt/Salaried

FTE: 100% (40 hrs/week)

Compensation: $75,000-$85,000 annually DOE

Application deadline 9/30 or until filled

Job Summary

The Director of Marketing Strategy & Operations provides strategic and operational leadership for Naropa University's enrollment marketing, digital marketing, website strategy, marketing technology, analytics, vendor relationships, project management, and integrated communications planning.

The Director leads the Strategy, Operations & Communications functional area within Enrollment Management & Marketing and is responsible for ensuring that the University's marketing investments, campaigns, systems, and team capacity are aligned with institutional priorities and measurable enrollment outcomes.

Working closely with the Vice President of Enrollment Management & Marketing, the Director translates University enrollment goals into integrated marketing strategies, campaign plans, audience strategies, channel plans, and measurable objectives. The Director serves as a key connector among Marketing, Admissions, Financial Aid, Registrar, Academic Affairs, external agencies, technology partners, and other institutional stakeholders.

In close partnership with the Director of Brand & Editorial, the Director establishes the strategic brief, audience, objectives, channels, timelines, resources, and measures of success for major initiatives, while Brand & Editorial translates those priorities into compelling content and creative experiences.

The Director must be a strategic thinker and highly organized operator who is comfortable moving between enrollment strategy, analytics, digital marketing, te