Vice President of Growth Marketing

Position: VP of Growth Marketing

Status

Full-Time / Permanent / Exempt

Reports To

Chief Growth Officer

Location

Remote (U.S.)

Salary

$210,000-$250,000 Per Year

Incentives

Annual Bonus + Equity

The Opportunity

This is a senior, high-visibility role reporting directly to the Chief Growth Officer, owning the demand engine for the SavATree brand. The mandate is to drive more qualified leads across ~100 owned & operated local branches at a cost-efficient ROAS target — while supporting LTV growth thru driving xsell/upsell services.

You will run a $15M+ budget that you will plan down to the branch level and deploy across channels, agencies, and contractors to support qualified lead gen while managing to cost-per-lead (CPL), Customer Acquisition Cost (CAC), and ROAS.

We are looking for a leader who sets demand strategy and sees around corners — not only an optimizer. You will be hands-on and data-rigorous but you will be expected to think bigger: where the next point of growth comes from, how we win local search, how we support must-win markets, and how AI and automation will drive our success.

What you'll own

Lead generation & advertising

• Paid search and Google Local Services Ads (LSAs)
• Paid social
• Connected TV & video
• SEO, local and multi-location SEO across ~100 branch markets
• Website and conversion-rate optimization (CRO)
• Direct mail
• Print and offline advertising
• Offer testing
• Incrementality and ROI measurement
• Commercial / B2B demand generation
• Local media budget, pacing, and ROI — managed to CAC, CPL, and ROAS at the branch level
• Agency & contractor management and accountability
• Growing the recurring / subscriber base as a primary funnel objective

Where you’ll partner

You'll partner closely with peer leaders in marketing to achieve success for the brand:

* Director of Brand & Integrated Marketing who drives camp