Director, HCP Marketing – Long Term Care Strategy, Alzheimer’s Disease Psychosis

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Summary

Bristol Myers Squibb is building a leading Neuroscience franchise focused on addressing areas of significant unmet need across serious neuropsychiatric and neurodegenerative diseases. We are seeking a dynamic, strategic, and experienced Director, HCP Marketing – Long Term Care Strategy to join the US Neuroscience Commercial team supporting Alzheimer’s Disease Psychosis (ADP). This role is a critical driver of our Long-Term Care (LTC) go-to-market launch strategy, responsible for uncovering key LTC customer insights and identifying marketplace needs to maximize access, increase education around diagnosis and treatment, and build a consistent approach to engaging key LTC customers — including professional associations, pharmacy organizations, skilled nursing facilities (SNFs), assisted living facilities, memory clinics, and LTC HCP treatment influencers and decision makers.

This role will support the investigational indication (Alzheimer's Disease Psychosis – ADP), which is currently under development and has not yet been approved by the FDA.

The Director, HCP Marketing, Long-term Care (LTC) Strategy will report to the Alzheimer’s HCP Lead and drive the development of the overall long-term care market strategy of the brand while leading the management and execution of LTC marketing tactics, plans and activities to promote the brand to LTC healthcare stakeholders.

This role is respon