Director, Growth Marketing & Demand Generation

Bridge is looking for a Director of Growth Marketing & Demand Generation.

This is a builder's role, reporting to the VP Marketing, you will own our demand generation strategy and the systems that execute it, and you will carry a number for what marketing contributes to the pipeline. You will set the plan, run the channels, own the marketing automation engine, and build the measurement layer that tells us what is working. Where process does not exist yet, you will create it.

We are a company that sells identity and audience intelligence to sophisticated buyers, so we expect our own growth engine to be a credible example of what we sell. You will be the person accountable for making that true.

You will partner closely with the Sales Operations, who owns the outbound motion, our SDR partner agencies, and CRM mechanics. That partnership is central to the role, and defining how leads move between marketing and sales is your responsibility to design and hold.

Key Responsibilities

Pipeline. You will carry a shared pipeline target with Sales and be accountable for marketing's contribution to it. Success is measured in qualified pipeline and revenue, not in lead volume or activity.

The demand strategy and its execution.

You will decide where we invest to reach our buyers, translate that into campaigns that run on time and on budget, and adjust based on what the data says. This includes account-based programs against a defined target account list.

Paid media performance.

You will own budget, strategy, and day-to-day performance across the major paid B2B channels. You will be expected to know your cost per opportunity, defend your allocation, and reallocate quickly when a channel stops returning.

The marketing automation and CRM engine.

We currently run on HubSpot. You will own the marketing side of it end to end, including the segmentation, lifecycle programs, and lead scoring logic that move a prospect from first touch