Director, Field Marketing; Demand Generation – NorAm Banking

FICO (NYSE: FICO)

is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

This position is a great opportunity for a strategic, creative, and AI-savvy marketer with a proven track record of designing and executing multi-channel enterprise B2B marketing programs that start conversations and drive and accelerate pipeline. Acting as the “virtual CMO” for FICO’s North American banking segment, this director will set and own the North American field marketing and demand generation strategy for the banking industry, working across virtual teams, sales, and account leadership to fuel growth.

What You’ll Contribute

• Serve as the strategic demand generation and field marketing lead (“virtual CMO”) for the NorAm banking segment. You’ll set priorities and orchestrate execution, collaborating with FICO’s digital, product marketing, events, and SDR teams without direct management authority — requiring strong influence and coalition-building skills.
• Design and execute well-orchestrated multi-channel marketing campaigns (roughly 75% demand generation, 25% field marketing and event execution) incorporating email, webinars, advertising, tradeshows, customer-specific events, and other tactics to drive customer engagement and incremental bookings and revenue. Candidates should be equally strong across both disciplines; this is not a purely digital or purely event-focused role.
• Own marketing-sourced pipeline and booking targets for the region, and manage the allocated marketing budget against those targets.
• Bring a point of view on how AI can be used to generate qualified pipeline beyond content creation — including approaches such as predictive or intent-based lead scoring, AI-driven account prioritization and next-best-action recommendations, and AI-assisted SDR workflows or automation. Hands-on