Digital Marketing Specialist

Digital Marketing Specialist

*Full-Time, Salaried Exempt*

*Hybrid: SE Michigan*

Summary

Stemming from our founder Floyd Starr’s revolutionary belief “there is no such thing as a bad child,” our strength-based approach to building resilience in youth has remained true since Floyd first set our commonwealth into motion in 1913.

Every day, we work to develop healthy relationships, attitudes, and experiences to showcase the innate greatness in all children; to empower the professionals and communities that serve them; and to provide the best tools, resources, and perspective possible to unlock the limitless success we believe all children are capable of achieving. We seek to nurture the roots that were first planted by our founder, as their strength has fueled more than 100 years of growth and opportunity for the countless children we continue to serve.

Where you come in

As an integral part of Starr's Marketing & Communications team, the full-time Digital Marketing Specialist brings established marketing strategies and campaigns to life with a primary focus on social media content and engagement, digital campaign implementation, and performance analysis.

This role is directly responsible for maintaining an active and engaging social media presence by developing copy and content, deploying digital advertising campaigns, monitoring results, and using performance data to recommend and implement improvements.

Ideal for someone who loves to be hands on and see how their work directly moves the needle, the position supports marketing initiatives across Starr's programs, services, fundraising efforts, professional learning opportunities, behavioral health services, events, and other organizational priorities.

Responsibilities and Expectations

Social Media & Content

• Maintain Starr's day-to-day social media presence, including regularly developing, scheduling, and publishing content across relevant platforms.
• Create engagi