Digital Marketing Specialist (3 Year Experience)

Marketing Specialist

Digital Limelight Media

*Location: Hybrid (Grand Rapids, MI) | Full-Time* Website: dlmconversion.com

About Digital Limelight Media (DLM)

Digital Limelight Media is a rapidly growing healthcare-focused digital marketing agency that partners with medical practices across the country to drive measurable patient growth. With 14+ years in business and more than 300 medical clients, DLM delivers data-driven marketing solutions through SEO, paid advertising, social media, reputation management, analytics, and custom website development.

Our culture emphasizes accountability, collaboration, professional growth, and delivering outstanding results for our clients.

Position Overview

Digital Limelight Media is seeking a detail-oriented and results-driven Marketing Specialist to manage and execute digital marketing strategies for a portfolio of healthcare clients. This role serves as the primary day-to-day contact for assigned accounts and works closely with internal SEO, paid ads, social media, and analytics teams to ensure consistent execution and performance.

The Marketing Specialist plays a critical role in client success, campaign execution, and ongoing optimization.

Key Responsibilities

• Manage day-to-day marketing execution for assigned client accounts.
• Serve as the primary point of contact for client communication and coordination.
• Develop, implement, and optimize digital marketing strategies across SEO, local search, social media, and reputation management.
• Monitor performance metrics and analyze data to guide strategic recommendations.
• Review dashboards and prepare monthly client reports with insights and action items.
• Collaborate with internal teams to ensure timely completion of deliverables.
• Perform audits in Google Analytics, Search Console, and Google Business Profiles.
• Ensure all marketing efforts align with client goals, brand guidelines, and HIPAA-compliant best