Digital Marketing Specialist (Remote)

NRTC is a dynamic and growing cooperative with more than 800 employees operating out of eight office locations. We are member-driven and technology-focused, providing solutions that help our 1,500 electric and telephone members bring all the advantages of today's evolving technology to rural America. Our solutions are developed specifically to meet the needs of rural utilities and their customers and include integrated broadband, managed services, smart grid, mobile, and video solutions.

Pivot, an NRTC company, is a marketing and customer experience agency with a focus on collaborating with people who are doing meaningful work in the communities they serve. Pivot comes alongside these organizations to help them grow and thrive by assisting them in defining and living out their brands, telling their unique stories, and strengthening relationships with their customers. Pivot has four practice areas, including broadband marketing, broadband CX, broadband vendors, and nonprofits.

Job Summary

The Digital Marketing Specialist is responsible for developing, executing, and optimizing digital marketing campaigns across paid search, social media, and emerging digital channels. This role combines strategic thinking, creative content development, and data analysis to help Pivot and its clients grow brand awareness, strengthen customer engagement, and achieve measurable business results while delivering an exceptional client experience.

Responsibilities

• Research, develop, execute, optimize, and analyze paid social and search engine marketing campaigns across multiple ad accounts and platforms, including Google Ads, Meta Ads, Nextdoor Ads, MNTN Ads, LinkedIn Campaign Manager, and other digital advertising platforms.
• Set up, monitor, and analyze conversion tracking for paid advertising campaigns using tools such as Google Tag Manager and Google Analytics.
• Identify, develop, and evaluate social media and search engine marketing strategies based on kno