Digital Marketing Specialist (Part-Time)

Overview

PostUp is seeking a hands-on Digital Marketing Specialist to help execute and grow our marketing programs across SEO, content marketing, email marketing, outbound campaigns, paid media, and marketing analytics.

PostUp provides email and audience engagement technology built for digital publishers and media companies. This is a hands-on role for someone who has experience executing digital marketing campaigns, enjoys working across multiple channels, and is comfortable taking ownership of projects from idea through execution and analysis.

What You'll Do

SEO, Website & Content

• Write, edit, and publish articles and other website content. This is new blog posts as well as launching new website pages.
• Use Google Search Console and SEO tools to identify keywords, content ideas, and opportunities to grow organic traffic.
• Update and optimize existing website content for SEO, including titles, descriptions, internal links, and on-page content.
• Manage and update PostUp.com in WordPress and QA website changes.
• Repurpose content for LinkedIn and email newsletters.

Paid Media

• Manage and optimize paid digital campaigns across channels such as Google Ads and LinkedIn.
• Handle campaign setup, audience targeting, keywords, ad copy, creative, and landing page coordination.
• Monitor campaign performance, budgets, and key metrics and identify opportunities to improve results.
• Test audiences, messaging, creative, and campaign approaches to improve performance and ROI.

Marketing Analytics

• Use Google Analytics and Google Search Console to monitor website and search performance.
• Track performance across website, SEO, email, outbound, and paid campaigns.
• Maintain marketing reports and identify trends and opportunities in the data.
• Use Excel or Google Sheets to organize and analyze marketing and campaign data.

What We're Looking For

* Hands-on experience in digital marketing, with experience across multiple areas su