Digital Marketing Manager - Med Spa

Overview

We are seeking a dynamic and results-driven Digital Marketing Manager to lead our online marketing initiatives and elevate our brand presence across digital channels at our medspa. In this role, you will develop, implement, and optimize comprehensive digital marketing strategies that drive traffic, engagement, and conversions. Your expertise in digital tools, analytics, and creative content creation will be essential to achieving measurable success and expanding our reach in competitive markets. Join us to craft innovative campaigns that captivate audiences and deliver impactful results!

Duties

• Develop and execute integrated digital marketing campaigns across platforms including social media, search engines, email, and display advertising to maximize brand visibility and ROI.
• Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other paid media channels, ensuring optimal performance through continuous testing and optimization.
• Utilize SEO tools and conduct keyword research to enhance organic search rankings; implement SEO best practices across website content management systems such as WordPress.
• Oversee website management, ensuring content is engaging, up-to-date, and optimized for search engines; utilize HTML, CSS, JavaScript, and Google Tag Manager for technical enhancements.
• Analyze web analytics reporting with Google Analytics and other analytics platforms to monitor campaign performance; generate insights for ongoing improvements in marketing strategies.
• Coordinate content creation efforts including graphic design using Adobe Creative Suite (Photoshop, Illustrator) and content management systems to produce compelling visuals and copy.
• Implement marketing automation tools to nurture leads through email marketing campaigns; track engagement metrics to refine messaging strategies.
• Conduct performance marketing activities focused on conversion optimization by testing landi