Digital Marketing Manager (Fort Lauderdale, FL - US)

Overview

World Travel Holdings is seeking a Digital Marketing Manager to lead people, digital strategy and lead-generation programs across our recruitment and consumer marketing efforts. This role will develop and coach team members while owning the strategy for our websites, paid search, paid and organic social, SEO/AEO, webinars and CRM-enabled lead nurturing. The manager will translate business goals into actionable plans, partnering with third-party partners who execute paid media, search optimization, and CRM workflows and automations. This is a hybrid role based in our Fort Lauderdale office. About the Company

World Travel Holdings, headquartered in Fort Lauderdale, FL, is the nation’s largest cruise agency and an award‑winning leisure travel company with nearly 40 travel brands. Through owned brands and private‑label partnerships, we sell cruises, villas, resort day passes, and luxury travel services. With a top-rated franchise, a UK cruise division, and a strong commitment to employee engagement and remote work, World Travel Holdings offers a people-focused culture. Learn more: WorldTravelHoldings.com

Responsibilities: * Lead, coach and develop direct reports through clear expectations, ongoing feedback, thoughtful delegation and development, leveraging a project management system to track progress. * Own recruitment marketing strategy and campaign planning to attract qualified prospective franchise owners and advance them through the lead funnel. * Lead website strategy for recruitment and consumer sites, including user journeys, content, landing pages, conversion-rate optimization, lead capture and ongoing performance. * Drive strategy, priorities, and performance goals for paid search, paid and organic social and SEO/AEO; manage and hold third-party execution partners accountable for results. * Own lead-generation, lead-management and nurturing strategy from initial inquiry through conversion, ensuring a cohesive prospect