Digital Marketing Lead

Who We Are

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Geoforce is the world’s leading Field Asset Intelligence provider, on a mission to connect the world’s equipment.

Since 2007, we have helped organizations network the rugged, remote, mobile, and often disconnected equipment their businesses depend on. Today, Geoforce connects more than 250,000 assets across 90+ countries through purpose-built rugged devices, global cellular and satellite connectivity, and powerful cloud software.

Fleet Management solutions were built around drivers and driver workflows. Field Asset Intelligence is built around equipment. By connecting revenue-critical equipment and turning its activity into actionable intelligence, Geoforce helps customers improve utilization, efficiency, agility, and competitive advantage.

We are building and defining this category — and we want curious, confident people who are energized by the opportunity to build something different.

What You’ll Do

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• Own Geoforce’s digital marketing engine across website, paid media, organic search, conversion optimization, analytics, and marketing technology.
• Manage and optimize the Geoforce website to improve traffic, engagement, user experience, lead quality, and conversion.
• Lead paid digital programs across search, social, retargeting, display, and other relevant channels, with accountability for budget efficiency and business impact.
• Partner with Campaign Architects to translate campaign strategy into high-performing digital programs, audiences, landing pages, and conversion paths.
• Own SEO and emerging AI-search visibility, including technical SEO, content optimization, website structure, and discoverability across traditional and AI-powered search.
• Build and manage a structured testing program across messaging, creative, audiences, offers, landing pages, and conversion experiences.
• Own digital marketing performance reporting and connect channel activity to qualified leads, pipeline, book