Digital Marketing Coordinator - Paid Media

What You'll Do: This role requires daily on-property presence and does not offer remote or hybrid work arrangements

Under the direction of the Digital Marketing Manager, the Digital Marketing Coordinator (Paid Media) serves as the central hub for executing, monitoring, and optimizing paid digital campaigns while managing the workflow and scheduling of all digital marketing assets. This role bridges creative, content, and execution teams to ensure campaigns are delivered efficiently, comply with gaming industry regulations, and achieve maximum ROI. KEY RESPONSIBILITIES & DUTIES

Campaign Management & Optimization

1. Execute and manage paid media campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, Reddit, and programmatic/DSP platforms

2. Monitor campaign performance, track KPIs, and optimize bids, budgets, and targeting strategies to maximize engagement, conversions, and ROI

3. Conduct A/B testing and performance experiments to refine creative, messaging, and audience strategies

4. Collaborate with the Digital Marketing Strategist and Digital Marketing Manager to align campaigns with broader marketing objectives

SEO & Web Content Management

1. Conduct keyword research and implement SEO improvements.

2. Write and update website copy for events, promotions, and landing pages.

3. Use CMS templates to keep website information current and optimized.

4. Monitor and report on website metrics, including traffic and bounce rate.

Media Traffic Coordination

1. Coordinate the scheduling and delivery of all media content across multiple platforms

2. Liaise with creative, production, and marketing teams to ensure timely delivery of media assets

3. Monitor project progress and proactively resolve conflicts or issues to meet deadlines

4. Maintain accurate records of media schedules, changes, and approvals

Reporting & Analysis

1. Prepare and deliver regular performance reports