Digital Marketing & Strategy Assistant - Part-Time / Hybrid

About the Opportunity

Air Reliant A/C and Heating is a growing residential and commercial HVAC company serving Northern Virginia. We're looking for a creative, digitally savvy marketing student or early-career professional who wants an opportunity to put their marketing knowledge to work in a real business environment.

This is not simply a position for someone to post on social media. We're looking for someone who enjoys exploring new marketing ideas, understands emerging digital trends, and can help us discover better ways to reach customers and grow our business.

You'll work directly with the business owner, have considerable flexibility, and gain hands-on experience with the marketing operations and strategy of a growing company.

What You'll Be Doing

• Social Media & Organic Content: Develop, schedule, and publish engaging content across our social media channels.
• Paid Digital Advertising: Assist with creating advertising content, graphics, messaging, and campaigns for platforms such as Facebook and Instagram.
• Email Marketing: Develop and distribute monthly promotional emails and customer communications.
• Print Marketing & Direct Mail: Help develop creative print marketing materials, including postcards, flyers, and direct mail campaigns targeting local homeowners with seasonal promotions, special offers, and other incentives.
• Google Business Profile: Monitor and help optimize our Google Business Profile, including posts, photos, and customer engagement.
• Website & SEO: Assist with the launch of our new company website and ongoing search engine optimization efforts.
• Marketing Strategy & Innovation: Research emerging digital marketing trends, AI tools, technologies, and platforms. Bring fresh ideas and recommendations to help us stay ahead of the curve.

Who We're Looking For

Our ideal candidate is someone who is naturally curious about marketing, technology, and how businesses grow.

• Currently studying or recently graduated in marketing, communications, business, digital media, or a related field.
• Comfortable with social media platforms and digital content creation.
• Familiar with tools such as Canva, ChatGPT, video editing, and other AI-powered marketing applications.
• Interested in digital advertising, SEO, and emerging marketing technologies.
• A creative thinker who enjoys researching new approaches and suggesting improvements.
• Self-motivated, organized, and comfortable working independently.
• Strong writing and communication skills.

Professional marketing experience is helpful but not required.

Why This Position Is Different

• Real influence: Your ideas and recommendations will be welcomed, and you'll have the opportunity to help guide our marketing strategy.
• Direct access to ownership: Work directly with the company owner and learn how marketing decisions are made in a growing business.
• Flexible schedule: Just 6–10 hours per week, ideal for balancing coursework or other commitments. Potential for future full-time position(s)
• Mostly remote: Approximately one in-office visit per week.
• Hands-on experience: Build a portfolio of actual marketing campaigns, projects, and measurable results for your resume.
• Room to grow: Opportunity to take on additional responsibilities as the company expands.

How to Apply

Please submit your resume along with a brief response to this question

"What's one emerging trend, technology, or creative approach in digital marketing that you think small businesses should be paying more attention to, and why?"

Pay: From $25.00 per hour

Expected hours: 6.0 – 10.0 per week

Benefits

* Flexible schedule

Work Location: Hybrid remote in Burke, VA 22015