Digital Marketing & Social Media Manager – Restaurant & Bar

Job Overview

We are seeking a dynamic and innovative Digital Marketing & Social Media Manager to elevate our restaurant and bar brand through compelling digital strategies. In this role, you will craft engaging content, manage paid advertising campaigns, and analyze performance metrics to drive customer engagement and boost our online presence. Your expertise will help us connect with our audience across multiple platforms, creating memorable experiences that translate into increased foot traffic and brand loyalty. This paid position offers an exciting opportunity to shape the digital voice of a vibrant hospitality venue while honing your marketing skills in a fast-paced environment.

Duties

• Develop and execute comprehensive digital marketing campaigns across social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to promote events, specials, and brand stories.
• Manage social media advertising campaigns, utilizing paid advertising tools such as Facebook Advertising and Google Ads to maximize reach and engagement.
• Create high-quality content including graphics, videos, and copy using Adobe Creative Suite tools like Photoshop and Illustrator to captivate our audience.
• Optimize website content using WordPress and SEO best practices with tools like SEO tools, SEM strategies, and keyword research to improve search engine rankings.
• Implement conversion optimization techniques on our website and landing pages to increase reservations, event bookings, or online orders.
• Utilize web analytics reporting tools such as Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
• Manage email marketing campaigns through marketing automation platforms to nurture customer relationships and promote upcoming events or promotions.
• Oversee website management tasks including HTML/CSS adjustments for website updates and ensuring seamless use