Auto Body Shop Business development/Liaison Marketing

Job Overview

We are seeking a dynamic and motivated Auto Body Shop Business Development/Liaison Marketing professional to drive growth and foster strategic partnerships within the auto body repair industry. In this role, you will serve as a vital bridge between our shop and local insurance companies, fleet operators, and other key stakeholders. Your energetic approach will help expand our market presence, strengthen customer relationships, and develop innovative marketing strategies that elevate our brand. This position offers an exciting opportunity to shape the future of our auto body services through proactive outreach, strategic planning, and effective project management.

Responsibilities

• Develop and implement comprehensive business development strategies to increase shop referrals and customer engagement.
• Build and maintain strong relationships with insurance adjusters, fleet managers, and other industry partners to generate new business opportunities.
• Utilize CRM (Customer Relationship Management) software such as Salesforce to track leads, manage client interactions, and analyze sales data for continuous improvement.
• Coordinate marketing campaigns across digital platforms, including social media, email marketing, and local advertising channels to boost brand visibility.
• Negotiate contracts and partnership agreements that align with company goals while ensuring mutual benefit.
• Conduct market research to identify emerging trends, competitive activities, and potential areas for expansion.
• Manage projects related to promotional events or community outreach initiatives that enhance the shop’s reputation within the local market.

Qualifications

• Proven experience in business development or sales within the auto body or automotive service industry is highly preferred.
• Strong proficiency with CRM software such as Salesforce and other CRM tools for customer relationship management.
• Excellent strategic planning skills with the abilit