Digital Marketing & Lead Generation Specialist

Digital Marketing & Lead Generation Specialist (Google Ads, SEO & LSA) – Remote

Company

TCB Painting Job Type: Part-Time, W-2 Employee Pay: $25.00 per hour Location: Fully Remote

Overview

TCB Painting is seeking an experienced, results-driven Digital Marketing & Lead Generation Specialist to manage and optimize our online marketing efforts.

The primary focus of this position is generating high-quality leads through Google Ads, Google Local Services Ads (LSA), SEO, and website optimization.

We are looking for someone with strong technical knowledge, proven lead generation experience, and the ability to independently manage campaigns, improve performance, and deliver measurable results.

Key Responsibilities

• Manage and optimize Google Ads and Local Services Ads campaigns to maximize qualified lead generation.
• Develop and implement SEO strategies to increase organic search visibility, website traffic, and leads.
• Maintain and optimize website content, landing pages, and overall website performance.
• Monitor advertising budgets, identify wasted spending, and improve cost per lead.
• Track marketing performance using Google Analytics, Google Search Console, and other reporting tools.
• Analyze campaign performance and proactively implement improvements.
• Attend weekly virtual marketing meetings and provide clear performance reports covering lead generation, advertising spend, organic traffic, SEO performance, and conversion rates.
• Collaborate with the Marketing Manager to establish goals, evaluate results, and identify growth opportunities.

Qualifications

• Proven experience in Google Ads, LSA, SEO, and website management.
• Strong understanding of digital lead generation strategies and conversion optimization.
• Experience with Google Analytics 4, Google Search Console, and Google Tag Manager.
• Ability to independently manage campaigns and advertising budgets.
• Strong analytical, problem-solving, and communication skills.
• Experience generating leads for home services or other service-based businesses preferred.
• Demonstrated success improving lead volume, lead quality, and marketing ROI.

What We're Looking For

We need someone who is hands-on, proactive, experienced, and accountable for results. The right candidate understands how paid advertising, local search, SEO, and website performance work together to consistently generate qualified leads.

This is a part-time, fully remote W-2 position paying $25 per hour.

Applicants should be comfortable working independently, attending weekly meetings, and providing measurable performance updates.

Pay: $20.00 - $25.00 per hour

Expected hours: 25.0 per week

Benefits

• Flexible schedule
• Health insurance
• Vision insurance

Application Question(s)

• Are you willing to work as a part-time W-2 employee at $25 per hour, rather than as a 1099 contractor, freelancer, or agency?
• How many years of hands-on experience do you have independently managing Google Ads campaigns and generating qualified leads?
• What's the largest company that you have worked for, in which you were directly responsible for day to day lead gen? What proven success rates do you have? How did this company improve while you worked for them?
• Have you independently managed paid advertising budgets, tracked conversions, analyzed cost per qualified lead, and made optimizations based on campaign results? If so, explain.
• Have you personally managed and optimized Google Ads and LSA campaigns with significant advertising budgets and measurable lead generation results? Please describe your experience.

Experience

• Google Ads: 4 years (Preferred)
• SEO: 4 years (Preferred)
• Website maintenance: 4 years (Preferred)

Work Location: Remote