Digital Growth Marketing Manager

Description

NIC Academy is building a durable digital growth engine, with organic search as a foundational capability. We are looking for a growth-oriented marketer with deep SEO expertise—not a purely technical SEO specialist. This person will own organic growth for NIC Academy end to end and connect it to paid acquisition, content, measurement, attribution, and conversion. The right candidate understands how audience needs, search intent, content, website experience, digital marketing strategies, and multi-channel economics work together to drive qualified leads, enrollment, and revenue in a competitive digital-first business.

This is a hands-on role for someone who can develop strategy, execute directly, and coordinate with internal and external partners. This role will produce and execute NIC Academy SEO implementation and digital demand-gen content production and will coordinate the digital deliverables responsible for growth marketing for online education. This role will also collaborate with internal staff responsible for general NIC digital marketing efforts. Experience in online education, professional learning, subscription, marketplace, fintech, healthcare consumer, or another high-consideration digital product is strongly preferred.

##### ESSENTIAL DUTIES AND RESPONSIBILITIES

##### 1. Organic Growth & SEO Strategy

• Develop organic growth strategies and execution for NIC Academy properties across SEO, on-page optimization, information architecture, internal linking, schema, and search experience.
• Build and maintain keyword, topic, and content strategies grounded in learner personas, search intent, competitive dynamics, and the Academy’s course portfolio—not rankings in isolation.
• Translate search behavior into audience and content insights that inform landing pages, product positioning, paid media, and broader marketing priorities.
• Monitor and improve crawlability, indexation, site speed, Core Web Vitals, mobile exp