Demand Generation Manager (Temp-to-Hire)

Job Summary

mPulse is looking for an experienced B2B demand generation marketer to lead campaigns that create engagement, generate qualified opportunities, and contribute measurable pipeline.

The Demand Generation Manager will translate product, market, and go-to-market priorities into integrated campaign strategies and execution plans. This person will own assigned campaigns from brief development through launch, optimization, and performance analysis while orchestrating work across Digital Marketing, Marketing Operations, Content, Sales, SDRs, Product, Retention Marketing, and Events.

This role for someone who combines strategic campaign thinking with disciplined execution. The right person will understand how to build full-funnel programs, orchestrate work across specialized teams, deploy innovative tactics through the use of AI, use data to make timely decisions, and independently drive programs toward pipeline goals.

Duties/Responsibilities

Integrated Campaign Strategy and Execution

• Develop integrated campaign strategies and execution plans within the product, audience, market-moment, and business priorities.
• Translate high-level go-to-market direction into clear campaign briefs that define:
• Business and pipeline objectives
• Target audiences and buying committees
• Customer needs and pain points
• Campaign narrative and offers
• Content and asset requirements
• Channel roles and handoffs
• SDR and Sales activation
• Measurement and optimization plans
• Own assigned campaigns from planning through launch, ongoing optimization, and final performance analysis.
• Manage campaign timelines, dependencies, decisions, risks, and next steps, ensuring stakeholders remain aligned throughout execution.
• Ensure campaign work is accurate, complete, properly reviewed, and ready for execution before it moves to leadership or cross-functional stakeholders.
• Manage the campaign and promotional calendar for assi