Demand Generation Manager

Why ViClarity?

ViClarity is a leading global provider of Governance, Risk, and Compliance (GRC) software, serving clients across highly regulated Financial Services and Healthcare sectors. Our award-winning platform helps organizations automate manual compliance processes, mitigate risk, and gain real-time visibility into operational performance. Headquartered in Tralee, Co. Kerry (Ireland), with a growing presence in the United States, we're committed to delivering excellence through innovation, service, and client success.

We are hiring a full-time, Demand Generation Manager to design, execute, and optimize end-to-end, multi-channel campaigns that generate qualified pipeline and accelerate revenue across U.S. and European markets. This role will develop regional and vertical-specific growth strategies, partner closely with Sales, and collaborate across ViClarity's global marketing team to support campaign execution and asset development.

*Location: Seeking candidates remote within the U.S. or hybrid from our Des Moines, Iowa office.*

What You'll Be Doing

• Lead the global demand generation strategy across healthcare, credit unions, banking, asset management, and insurance markets.
• Develop integrated marketing campaigns aligned to buyer needs, industry trends, regulatory changes, and regional market dynamics.
• Define campaign KPIs, pipeline targets, and performance metrics by market and region.
• Manage paid media budgets and performance across Google, Bing, LinkedIn, and emerging channels.
• Build and scale account-based marketing programs for strategic enterprise accounts.
• Partner with Marketing Operations Specialist to optimize sales funnel performance and report on MQL, SQL, and pipeline results.
• Collaborate with Content & Sales Enablement Specialist, Events & Communication Specialist, and Sales teams to align campaigns, content, lead generations, and sales enablement.

Who You Are

* Bachelor's degree in Ma