Demand Generation Manager (Remote - Hopkins, MN, Mishawaka, IN or Sandy/Lehi, UT)

Particle by Digi is the leading application infrastructure for intelligent devices, helping thousands of companies bring intelligence to the edge. Particle provides everything you need to deploy software and models to an Edge AI, edge computing, or IoT product in one tightly-integrated platform. As part of Digi International, Particle continues its mission to make IoT accessible and scalable for businesses of all sizes.

This position is Remote but preferred locations are Hopkins, MN – Sandy/Lehi, UT or Mishawaka, IN.

Position

Particle by Digi is looking to add a Demand Generation Manager to the team. The Demand Generation Manager owns demand generation at Particle by Digi. You will build and run the programs, infrastructure, and measurement systems that produce qualified pipeline for the sales team across our two core ICP segments: Fleet and Asset Optimization and Connected Product. The function does not exist in its current form, which means you will build it, own it, and be accountable for what it produces.

This role owns demand generation at Particle by Digi. You will build and run the programs, infrastructure, and measurement systems that produce qualified pipeline for the sales team across our two core ICP segments: Fleet and Asset Optimization and Connected Product. The function does not exist in its current form, which means you will build it, own it, and be accountable for what it produces.

What You Will Do

• Own the full demand generation function including campaign strategy, channel execution, HubSpot marketing automation, and pipeline reporting across the Particle by Digi GTM motion.
• Build HubSpot as the marketing platform of record, establishing lead scoring models, lifecycle stage definitions, campaign attribution, and MQL-to-SQL reporting that connects marketing activity directly to revenue outcomes.
• Design and execute integrated campaign programs targeting Fleet and Asset Optimization and Connected Product buyer person