Demand Generation Manager, Advertising

Location

Schaumburg, IL or New York, NY (currently hybrid with up to 50% remote); open to fully remote

Your mission in the Advertising team

TouchTunes is looking for a Demand Generation Manager, Advertising to build and scale our outbound sales development engine. Reporting to the SVP of Advertising, you'll own target account strategy, prospecting, and multi-channel outreach to consistently generate qualified meetings for our sales team. Using modern sales technology and AI-powered SDR tools, you’ll create scalable processes that connect the right prospects with the right sellers and support the continued growth of our advertising business.

Your day-to-day

• Build our target account strategy by developing and maintaining our total addressable market across national advertisers across adult-audience verticals, their holding companies and agencies of record, independent and regional agencies, local media partners, and programmatic buyers.
• Generate qualified meetings by converting outbound activity into sales opportunities and routing meetings to the appropriate sales rep.
• Execute outbound campaigns using CRM, sales engagement, and AI-powered prospecting tools to deliver targeted, compliant outreach and maintain high-quality prospect data.
• Own prospect data quality by creating and maintaining accurate contact records, decision-maker maps, and account intelligence within our CRM.
• Optimize performance through ongoing testing of messaging, sequences, and outreach strategies to improve response, conversion, and meeting rates.
• Measure results by tracking key funnel metrics, reporting on pipeline generation, and using data to balance demand and seller capacity.
• Build for scale by establishing the playbook, refining the workflows, and helping expand SDR resources as the business grows.

Your profile

* 4-7 years of experience in B2B demand generation, sales development, outbound growth, or a similar grow