Copywriting Manager

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Humana is looking for a Manager, Copywriting to lead a team of writers who create clear, compelling, audience-centered communications across campaigns, channels, and customer experiences. Reporting to the Creative Director, this role helps shape voice, messaging, and editorial quality while supporting work that builds trust and improves understanding for members, patients, caregivers, and communities.

In a typical day, you may review campaign concepts, coach copywriters, provide direct feedback on messaging, partner with designers and strategists, and ensure work is consistent with Humana’s brand voice, audience needs, and business objectives. The Manager, Copywriting leads day-to-day copy development for Humana’s creative and content organization. This role manages a team of copywriters, providing direct feedback to maintain consistency in voice and messaging for clearly defined audiences. The manager partners with creative, strategy, marketing, operations, compliance, and business stakeholders to deliver clear, compliant, on-brand communications across channels. This work supports Humana by helping members, patients, agents, and caregivers better understand health information, products, services, and next steps.

Key Role Functions

• Lead, coach, and develop a team of copywriters by providing clear feedback, prioritization support, and craft guidance
• Review and approve copy concepts, headlines, messaging, and content to ensure brand voice, audience relevance, quality, and compliance readiness
• Translate strategic briefs, business objectives, audience insights, and performance inputs into compelling copy direction across digital, print, email, social, video, direct mail, and integrated campaigns
• Partner with creative directors, designers, strategists, project managers, compliance partners, and business stakeholders to align messaging, timelines, feedback,