Head of Growth

The machine is built. Nobody is driving it.

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WeScale teaches print-on-demand sellers how to build real brands. Founder Chris Heckman has generated over $30 million in sales from his own brands, and the audience is already here: close to 180,000 YouTube subscribers across two channels, a free community of about 35,800, an email list of about 19,500, and just over 1,000 paying members at $199 and $499 a month.

The webinar Chris presents every other Saturday closes about one in four attendees, against a 10 to 15 percent industry norm. Revenue in a webinar month runs close to double a month without one. Content ships. Community runs.

And then there is the demand side. Paid ads have been dark since July. No newsletter has gone out in over 30 days. About 6,000 people who asked for a lead magnet never received it. Attribution has failed three times since August. Growth is about 44 new paying members in a webinar week and a handful in a normal one.

The tooling exists: Meta and Google ad accounts with API access and spend guardrails, Hyros attribution, Klaviyo, the funnels, and a Marketing Hub dashboard, all wired into Claude Code. Chris built it and runs it between everything else. He has said marketing is the most important thing the company can do right now.

That is the problem. That is where you come in.

What you own

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Everything between someone seeing an ad and someone becoming a paying member. You report directly to Chris and work alongside Meg (content) and Joe (community). They feed you audience. You tell them which videos and posts produced buyers.

• Paid acquisition on Meta and Google, YouTube included. Retargeting first, then cold traffic into the Blueprint quiz and the webinar. Standing budget of $1,200 a day without approval, more when results justify it.
• Email, end to end. The list, every flow, every send. The weekly newsletter, the onboarding rewrite, and the 6