Associate Director of Social Media

Become a part of our caring community

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Humana is evolving how social media strategy, storytelling, channel planning, and performance insights work together to help people understand our brand and engage with our health care mission. As Associate Director, Social Media, you will help shape and execute audience-centered social strategies across priority channels, balancing creative excellence, operational discipline, compliance, and measurable impact.

In a typical day, you may guide social content planning, partner with creative and communications teams, review performance insights, advise stakeholders on channel best practices, and help ensure social content is useful, compliant, timely, and aligned to Humana’s voice. This role is ideal for a collaborative leader who understands how social media can build trust, support members and patients, and strengthen Humana’s reputation. The Associate Director, Social Media leads the strategy, planning, execution, and optimization of organic social media programs that support Humana’s brand, business priorities, and audience needs. This role translates enterprise messaging, campaign goals, reputational priorities, and performance data into clear social strategies and content plans. The Associate Director partners across content strategy, creative, communications, brand, legal, compliance, analytics, and business teams to deliver social experiences that are relevant, compliant, and measurable. This work helps Humana connect with members, patients, caregivers, associates, providers, and stakeholders in ways that build understanding, trust, and engagement.

Key Role Functions

• Lead organic social media strategy and content planning across priority channels, audiences, and business initiatives
• Translate business goals, audience insights, brand standards, and performance data into social content calendars, campaign recommendations, and channel guidance
• Partner with c