Coordinator, Digital Marketing

Summary

The Member Content Strategy team is responsible for strategizing, creating and updating fundraising and cultivation content for the ASPCA’s public- and donor-facing channels, including but not limited to aspca.org, email, SMS, direct mail, telemarketing, canvassing and concierge efforts. The team collaborates closely with others in Development, as well as with other departments throughout the ASPCA to effectively align content to support the organization’s mission and achieve fundraising goals.

Who We Are

The Member Content Strategy team is responsible for strategizing, creating and updating fundraising and cultivation content for the ASPCA’s public- and donor-facing channels, including but not limited to aspca.org, email, SMS, direct mail, telemarketing, canvassing and concierge efforts. The team collaborates closely with others in Development, as well as with other departments throughout the ASPCA to effectively align content to support the organization's mission and achieve fundraising goals.

What You'll Do

The Coordinator, Digital Marketing, is responsible for helping build integrated campaign content, including email and SMS and associated website forms. They will execute and implement strategies and tactics developed by the team to help advance department goals and objectives. Working closely with the Manager, Digital Outreach & Engagement, they will assist in managing the online platform, functionality, and member engagement strategy. Additionally, they will participate in discussions across the team related to integrated campaign planning, fundraising and engagement strategy and testing activities.

* Coordinator, Digital Marketing reports directly to the Manager, Digital Outreach & Engagement and has no direct reports.

Where and When You'll Work

* This remote-based position (which requires travel, as described below) is open to all eligible candidates based within the United States. This role is expected