Content Marketing Specialist

Summary

Drive Research is looking for a B2B Content Marketing Specialist to help our market research company support growth across content marketing, SEO, email, and social media. This person will create and optimize website content, blog posts, guides, email campaigns, and social posts that help buyers self-educate and convert. You will work closely with the Director of Marketing and collaborate with internal teams to turn our expertise, research insights, and proprietary data into content that generates measurable results.

Responsibilities

• Work closely with the Marketing Director to oversee the content marketing strategy of the company.
• Responsible for writing, editing, and developing content for online marketing channels such as blog posts, guides, website (service and industry pages), digital ads, email, press releases, and more.
• Conduct keyword research and competitor content audits to identify new blog, service page, and industry page opportunities.
• Identify opportunities to improve content based on performance data, including traffic, keyword rankings, engagement, and conversions.
• Ensuring that SEO, AEO, and GEO strategies are effectively implemented.
• Repurpose research findings, survey data, and client insights into multiple content formats
• Creating and administering organic content on all social media platforms, such as LinkedIn, Facebook, and Instagram to build an audience and ensure customer engagement. It includes both copy and graphics.
• Writing, designing, and sending email marketing campaigns in our CRM software (HubSpot).

Minimum Position Requirements

• 1 to 2 years of experience in B2B content marketing, SEO, or inbound marketing.
• Bachelor’s degree in marketing, communications, journalism, business, or related field.
• Strong writing and editing skills, with experience creating B2B marketing content such as blog posts, guides, website pages, emails, case studies, and sales assets.
• Hands-on experience with SEO