Consumer Subscription Growth Specialist, Paid Ads (Fully Remote)

The Dyrt is the largest digital camping platform in the world and is the only camping app with all camping locations in the U.S. Every second, a new user visits The Dyrt to access our community-driven campground information.

If you are a camper who loves the outdoors and want to be part of a fast-growing consumer app, you're in the right place.

The Role

24 hours/week | Monday - Wednesday

The Dyrt is hiring a part-time Growth Specialist, Ads (Mon–Wed) to own paid user acquisition for The Dyrt PRO, our subscription product. This role owns the performance of our paid media programs across app and web — where the budget goes, what runs, and what it returns.

This is an operator role. You will work directly in the ad platforms rather than through an agency, and you will make the calls on where spend should grow and where it should stop. It is intentionally structured around a 3-day weekly operating cadence (Mon–Wed), working with a Monday–Wednesday Growth Manager who owns the conversion funnel.

Key Responsibilities

• Performance Ownership: Own paid acquisition volume and efficiency against monthly targets. Know where the program stands, what is driving it, and what you are changing to move it.
• Budget Allocation: Decide how spend is distributed across platforms, campaigns and audiences — scaling what is working, cutting what is not, and sizing each move before you make it.
• Campaign Management & Execution: Build, launch, structure and maintain app and web acquisition campaigns across Google Ads, Meta, Apple Search Ads, TikTok, and secondary ad networks.
• Creative & Store Front: Brief, refresh and test ad creative. Build and test App Store custom product pages, and keep the ad, the store page and the destination telling one story.
• Measurement & Tracking: Verify that what the ad platforms report matches what our own analytics show. Maintain conversion events, deeplinks, and UTM and pixel integrity.
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