Brand Manager- Automotive Aftermarket ( Amp Tire)

DO YOU HAVE THE AUTOMOTIVE AFTERMARKET PRODUCT DEVELOPMENT EXPERIENCE?

The Wheel Group is hiring a Brand Manager to help drive new product development from concept through launch, identify category expansion opportunities, and manage the long-term strategy of our product portfolio.

This is a product-focused role requiring hands-on experience in product development, category management, or product management within the automotive aftermarket industry.

WHAT DRIVES US

Founded in 1997, The Wheel Group is a leading designer, developer, and owner of aftermarket automotive wheel, tire, and accessory brands, with a focus on quality, innovation, and performance. Headquartered in Ontario, California, with 15 distribution centers throughout the U.S. and Canada as well as a QC, engineering and support services office in Shanghai, China, TWG serves a diverse base of customers across North America and globally.

TAKING THE WHEEL

Reporting to the VP of Marketing, this role serves as the central owner and champion of the AMP Tires brand, responsible for driving revenue growth, margin performance, product strategy, and market expansion. This individual will operate at the intersection of brand, product, sales, and customer strategy, ensuring AMP continues to gain share and relevance in a competitive marketplace.

This is a highly cross-functional and collaborative role. While the Brand Manager owns the direction, performance, and execution of the AMP Tires strategy, success is achieved through strong partnership with sales, marketing, product development, operations, and leadership teams. The role carries shared P&L responsibility, with a clear focus on delivering measurable business results.

The ideal candidate combines strategic thinking with commercial execution, understands the dynamics of wholesale and retail tire distribution, and thrives in a fast-paced, performance-driven environment. This role requires a balance of brand storytelling