Brand Manager-Automotive Aftermarket (Wheels & Wheels Accessories)

DO YOU HAVE THE AUTOMOTIVE AFTERMARKET PRODUCT DEVELOPMENT EXPERIENCE?

The Wheel Group is hiring a Brand Manager to help drive new product development from concept through launch, identify category expansion opportunities, and manage the long-term strategy of our product portfolio.

This is a product-focused role requiring hands-on experience in product development, category management, or product management within the automotive aftermarket industry.

WHAT DRIVES US

Founded in 1997, The Wheel Group is a leading designer, developer, and owner of aftermarket automotive wheel, tire, and accessory brands, with a focus on quality, innovation, and performance. Headquartered in Ontario, California, with 15 distribution centers throughout the U.S. and Canada as well as a QC, engineering and support services office in Shanghai, China, TWG serves a diverse base of customers across North America and globally.

TAKING THE WHEEL

The Wheel Group (TWG) is seeking a Brand Manager – Wheels & Wheel Accessories to manage our front wheel drive & passenger car aftermarket wheel program as well as out wheel accessory program. You’ll be responsible for driving the continued success of our brands and overall promotion of the products in this category while ensuring our market position. New product development is a key portion of the role where you’ll continually look for trends and opportunities to expand our product offering to relevant markets while managing the creation and launch of those products. Knowledge of market peers and competitive price strategies is a fundamental area of the position. Strong relationships with key customers and company management will be vital to the position as well as maximizing brand awareness and customer appeal.

The ideal candidate would have experience in understanding wholesale distribution with a background in automotive vehicle accessories. A working knowledge of dealer or retailer needs, and a basic comprehension o