B2B Growth Marketing Lead

About AI or Not

AI or Not is an AI detection startup that helps companies and governments fight the risks coming from generative AI. We’ve signed up 500k+ users, including enterprises and government. We’ve raised $5m+ from leading VCs.

But we have a bigger mission: save the internet.

Our pace is not for everyone. But if you’re willing to move fast, rewrite the GTM playbook and thrive in an autonomous 0-to-1 environment, AI or Not is the place for you.

About the Role

Own pipeline generation end-to-end through owned media and outbound.

You’ll become the growth engine behind how AI or Not acquires and activates users across content, SEO/GEO, social, email and emerging distribution channels. This is a technical, operator-first role. You’ll own growth marketing strategy and execution across every channel, including which channels to scale and which to kill, and you’ll run the operating system behind our signup growth.

You’ll run growth as a series of experiments. Ship fast, measure often, double down on what works and kill what doesn’t — in days, not quarters. We’re a small team building with AI, and we expect you to scale yourself the same way: your output should look like a team’s, not a person’s.

Things we care about: you’ve grown something before, you have a very strong presence on at least one social platform (include it on your resume), and you’ve built automations that do real marketing work.

Things we do not care about: how you ‘collaborated’ with large teams, your formal education and other credentials.

You think AI-first, and you have a deep marketing bag: content, SEO/AEO, social media marketing (video & text based), email campaigns, PR and more. You are just as comfortable writing targeted case studies as you are creating memes, and you have the taste to know which one the moment calls for.

Responsibilities

• Own demand generation, including weekly sales leads and signups
• Run a constant pipeline of growth experiments across channels, with clear hypotheses and kill criteria
• Build AI-native workflows and agents that multiply your output: content production, outbound, research, reporting
• Produce high-quality content end to end that drives organic growth: blogs, landing pages, case studies, video, infographics, whitepapers and more
• Develop and implement organic media strategies aligned to sales, brand building, lead generation and user acquisition

Qualifications

• Proven track record of driving organic growth
• You’ve increased traffic and leads through creative, out-of-the-box SEO strategies and social content that break the mold
• Flooded sales teams’ calendars with meetings
• You’ve shipped AI-powered marketing workflows and agents
• Proficiency in social media platforms, with expertise in at least one (show us!)
• Strong writing and editing skills, with attention to detail and creativity

Additional Information

AI or Not is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. AI or Not is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process.

AI or Not’s founders are Bay Area based but the company is remote first.

We’re interested in your work, not your formal education and credentials. Please include work samples: social media handles you have run and grown, and one automation, agent or repo you built that did real marketing work.

A variety of factors are considered when determining someone’s compensation, including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed.

Pay: $90,000.00 - $130,000.00 per year

Benefits

• Flexible schedule
• Paid time off

Work Location: Remote