Digital Marketing Manager- Paid Ads & SEO

Location

Nashville, TN (Hybrid)

Job Type

Full-Time

Salary

$65,000–$80,000 annually

About Us

We’re a growing Nashville-based entertainment and hospitality company behind three unique brands:

• Ranch Hands Cowboylesque: A nationally touring, Nashville-based live entertainment production featuring dancing, singing, comedy, and interactive variety performances.
• White Velvet Chapel: A unique Nashville wedding chapel offering memorable, one-of-a-kind wedding experiences.
• Star Sixty Seven/Matriarch Theater: A nostalgic, early-2000s-inspired bar and nightlife concept in East Nashville.

Our brands have built strong organic social media followings, generated viral attention, and developed loyal audiences. Now we’re looking for an experienced Digital Marketing Manager to help us turn that momentum into measurable business growth.

About the Role

We’re seeking a creative, analytical, and results-driven Digital Marketing Manager to lead paid advertising and digital growth across our brands.

This is a hands-on position for someone who knows how to build, launch, manage, and optimize successful advertising campaigns.

Our team already handles much of our organic social media content and creative direction. We need someone who specializes in the technical and strategic side of digital marketing.

Key Responsibilities

Paid Advertising & Campaign Management

• Develop and manage Meta (Facebook and Instagram) advertising campaigns.
• Build and optimize Google Ads campaigns, including Search, Display, and remarketing.
• Drive ticket sales for live entertainment productions in Nashville and touring markets nationwide.
• Generate wedding inquiries and bookings for White Velvet Chapel.
• Develop customer acquisition and promotional strategies for Star Sixty Seven.
• Manage advertising budgets, audience targeting, conversion tracking, and campaign optimization.
• Implement retargeting campaigns to convert interested audiences into paying customers.

SEO & Digital Growth

• Improve search engine visibility for all three brands.
• Conduct keyword research and implement local SEO strategies.
• Optimize Google Business Profiles and website content.
• Identify opportunities to increase organic search traffic and qualified leads.

Analytics & Performance

• Set up and maintain conversion tracking, Meta Pixel, Google Analytics 4, and Google Tag Manager.
• Track return on ad spend (ROAS), cost per acquisition, ticket sales, leads, and bookings.
• Provide clear, actionable performance reports.
• Continuously test campaigns, audiences, and advertising strategies to improve results.

Marketing Strategy

• Collaborate directly with ownership and our creative team.
• Develop marketing strategies for upcoming shows, tours, special events, and promotions.
• Identify opportunities to grow brand awareness and revenue.
• Help scale our businesses through data-driven marketing.

Qualifications

• 3+ years of hands-on digital advertising experience.
• Proven success managing Meta Ads and Google Ads campaigns.
• Strong understanding of SEO, Google Analytics, and conversion tracking.
• Experience managing advertising budgets and optimizing campaigns for measurable results.
• Ability to independently develop and execute marketing strategies.
• Strong analytical, organizational, and communication skills.
• Experience in entertainment, hospitality, ticketing, nightlife, or event marketing is a major plus.

What We’re Looking For

We’re looking for someone who:

• Loves entertainment, hospitality, and creative brands.
• Is equally comfortable with creative strategy and performance analytics.
• Takes ownership of results and proactively identifies opportunities.
• Can manage multiple brands and campaigns simultaneously.
• Understands that successful marketing is measured by actual sales, bookings, and revenue not just likes and impressions.

Why Join Us?

You’ll have the opportunity to work directly with the founder of several exciting Nashville businesses, contribute to growing brands, and help shape their next chapter.

We offer a flexible hybrid work environment, a collaborative creative team, and the opportunity to make a meaningful impact across multiple businesses.

How to Apply

Please submit your resume along with a brief overview of your experience managing Meta Ads and Google Ads.

We strongly encourage applicants to include examples of previous campaigns, advertising budgets managed, and measurable results achieved.

We’re especially interested in candidates who can demonstrate real success driving conversions, ticket sales, bookings, or customer acquisition.

Pay: $65,000.00 - $80,000.00 per year

Benefits

* Flexible schedule

Work Location: Hybrid remote in Nashville, TN 37204