Associate Director of Content and Search Growth (Remote, CA)

THE ROLE

Avocado is seeking an Associate Director of Content & Search Growth to join our growing marketing team.

This role is designed for an exceptional writer who thinks like a marketer. You will launch a new authority content platform on our main domain, work intimately on the content that sells our products, and be accountable for organic traffic, engagement, and revenue — including how visible we are inside AI search tools like ChatGPT, Perplexity, and AI Overviews.

We compete against brands with years of accumulated domain authority and large content teams. What we have that they don't is transparency: we know where our materials come from, we hold certifications our competitors cannot credibly write about, and we are a B Corp with the impact and documentation to back it up. Content grounded in facts only we can substantiate earns rankings on merit and gets cited by AI assistants. Your job is to help build that engine.

You will report directly to our Chief Marketing Officer and partner closely with our design and UX team, in-house studio, brand marketing team, and VP Sourcing & Certifications.

This is a hands-on writing role. You will work directly with the CMO, and as the program evolves, we expect to add a writer under you — but this job stays hands-on. We are looking for a player-coach, not a manager. We have deliberately scoped this as an Associate Director role with a clear path to Director. If you are strong, you will grow into broader ownership of our content strategy and voice, and eventually a team.

*Note on Location: This role is remote within the United States. We prefer candidates based in the Washington, DC metro area, the New York metro area, or the Fullerton, CA area for in-person collaboration, but we are open to strong remote candidates.

*Note on Pay Transparency:. The pay range for this role is $100,000-130,000

WHAT YOU’LL BE WORKING ON

Authority Content Platform

Launch and own a new