Associate Brand Manager

Solara Labs is a growing nutraceutical company developing and marketing innovative health and wellness products through an e-commerce business model. Our portfolio includes BariMelts, Renzo’s Kids, EZ Melts, and Prominent Nutrition. We are looking for an Associate Brand Manager to support our BariMelts line.

About the Role

The Associate Brand Manager – BariMelts will help drive the growth and day-to-day execution of the brand across our primary e-commerce sales channels, including Amazon, Shopify/DTC, Walmart Marketplace, and other digital platforms. This is an ideal opportunity for someone who understands both brand management and e-commerce and enjoys working across digital marketing, marketplace optimization, creative development, product launches, promotions, and performance analytics.

What You’ll Do

• Support the development and execution of BariMelts brand strategy, campaigns, promotions, and growth initiatives, with e-commerce as the primary focus.
• Help manage brand performance across Amazon, Shopify/DTC, Walmart Marketplace, and other online selling platforms.
• Optimize digital product listings, Amazon A+ Content, storefronts, SEO, product messaging, promotions, ratings/reviews, and conversion opportunities.
• Support digital advertising initiatives across Amazon Ads, Meta, Google Ads, and other paid-media channels.
• Support email and SMS marketing, promotional calendars, customer segmentation, and retention initiatives.
• Analyze e-commerce sales, traffic, conversion, advertising performance, customer behavior, and competitive activity.
• Monitor key performance indicators including sales growth, conversion rate, ROAS, CAC, traffic, and repeat purchase/retention.
• Partner with the Creative team to develop high-performing digital assets, product detail pages, marketplace content, advertising creative, and email/SMS campaigns.
• Support new product launches, including consumer research, positioning, packaging, messaging, d