VP, Public Relations, Activations & Communications, CALA

Additional Information

Job Number

26105864

Job Category

Property Leadership

Location

1200 S Pine Island Rd, Plantation, Florida, United States, 33324

Schedule

Full Time

Located Remotely?

N

Position Type

Management

Pay Range

$182,100-$278,000 annually

Bonus Eligible

Y

Stock Package

Y JOB SUMMARY

The Vice President, Public Relations, Communications & Activations, CALA, is a senior continent leader responsible for setting the strategy and operating model for public relations, executive communications, internal communications, activations, reputation management, and earned-media storytelling across the Caribbean and Latin America. The role serves as a strategic advisor to the Chief Commercial Officer, CALA senior leadership, Global Communications & Public Affairs, brand leadership, owners, and market teams to ensure CALA’s narrative advances Marriott International’s enterprise priorities, regional growth agenda, and commercial performance objectives.

This leader translates global enterprise, brand, loyalty, development, and commercial strategies into locally relevant communications platforms, market activations, and visibility plans that support demand generation, owner and franchisee value, hotel openings and conversions, customer engagement, loyalty growth, and CALA’s portfolio priorities across Luxury, Premium, Select, All-Inclusive, and emerging brand segments.

The Vice President leads the CALA PR and discipline, including the Public Relations Center of Excellence, agency ecosystem, budget governance, measurement framework, and team capability. The role is accountable for setting clear priorities, building scalable resources and standards, strengthening executive and market counsel, and delivering measurable impact through earned media, share of voice, reputation, engagement, and business contribution.

Location: CALA Continent Office in Plantation, FL or other CALA Countries.