Vertical Marketing Manager, Healthcare

### The Position

CallRail is looking for a Vertical Marketing Manager to own our healthcare business. CallRail is a lead engagement platform: we show businesses which marketing drives their calls, forms, and chats, and with Voice Assist, our AI assistant, we help them answer, qualify, and route those leads around the clock. Healthcare organizations are one of our largest and fastest-moving markets. Think of this role as the general manager for healthcare at CallRail: you set the strategy, you own the number, and you are the person the rest of the company turns to when they need to understand this market.

You'll sit on the marketing team and do the work of a product marketer with a vertical lens: healthcare personas, positioning, and messaging, taking our overarching go-to-market narrative and verticalizing it for this market. You'll set the direction and the message, then partner with demand generation, customer marketing, and content on how it comes to life. Because the healthcare strategy runs through you, you'll also work closely with counterparts in sales, product, product marketing, and leadership — serving as the connective tissue between the market and everything we build and say. You'll decide which subverticals we go after, how we talk to them, what we need to build or partner on to win, and where to place your budget to get there.

It's a role for someone who is energized by ownership, is happiest when they know a market better than anyone else in the room, and would rather bring a plan than wait for an assignment. The mix is roughly equal parts strategy and execution: you'll build the plan, and then you'll roll up your sleeves and go run it, with cross-functional support.

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### What You'll Do

• You act like an owner.Healthcare is your line of business. You know its performance, its risks, and its opportunities inside and out, and you carry the accountability that comes with it.
• You come with a point of view. In cr