Social Media & Digital Marketing Manager

About the Role

We are a premier, board-certified plastic surgery practice seeking a creative and driven Social Media & Digital Marketing Manager to own our entire digital presence. This is a highly visible, hands-on role: you will develop strategy, produce content, manage our website, and grow our brand across all platforms — all from within our practice. The ideal candidate brings a passion for aesthetics, a sharp eye for visual storytelling, and a proven track record of audience growth in a luxury or healthcare-adjacent environment.

Social Media Responsibilities

*Strategy & Campaign Planning*

▸ Develop, own, and execute a comprehensive social media strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms relevant to the aesthetic industry

▸ Build and manage monthly content calendars at least 30 days in advance, maintaining a minimum of 5–7 posts per week with at least 3 surgical/procedural posts weekly

▸ Conduct ongoing competitive research and audience analysis to spot trends and opportunities within the plastic surgery and medical aesthetics space

▸ Define and consistently uphold the practice's brand voice — aspirational, approachable, educational, and trustworthy

▸ Plan and execute promotional campaigns around seasonal specials, new service launches, events, and practice milestones

*Content Creation & Production*

▸ Plan, film, direct, and edit high-quality short-form video for Reels, TikToks, and YouTube Shorts — with the capability to capture, edit, and publish surgical content same-day when consented

▸ Coordinate directly with the surgeon and clinical staff to document procedures, patient journeys, recovery timelines, and behind-the-scenes content — always in full HIPAA compliance

▸ Photograph procedures, results, staff, and practice culture to maintain a rich, diverse content library

▸ Design polished graphics, Story assets, promotional flyers, and branded templates using Adobe Creative Suite, Canva, or equivalent tools

▸ Write compelling, on-brand captions, hashtags, and calls-to-action tailored to each platform's algorithm and audience

*Community Management & Growth*

▸ Monitor and respond to all comments, DMs, and brand mentions across platforms in a timely, professional, and brand-consistent manner

▸ Build and manage influencer partnerships, patient ambassador relationships, and co-branded content opportunities

▸ Drive sustained organic follower growth through engagement strategies, trending audio/format adoption, and strategic hashtag use

▸ Coordinate giveaways, live sessions, Q&As, and other engagement-boosting activations in collaboration with the surgeon

*Paid Social & Analytics*

▸ Create, manage, and optimize paid advertising campaigns on Meta (Facebook/Instagram) and TikTok — including audience targeting, creative testing, and budget management

▸ Track and report weekly and monthly KPIs: reach, impressions, engagement rate, follower growth, link clicks, and patient inquiry volume attributed to social

▸ Use performance data to continuously refine content strategy, posting cadence, and paid spend allocation

Website & Digital Marketing Responsibilities

*Website Management & Content*

▸ Maintain, update, and optimize the practice website (WordPress or equivalent CMS), including procedure pages, physician bio, photo galleries, and patient resources

▸ Publish a minimum of two SEO-optimized blog posts per month targeting high-value keywords (procedure names, recovery FAQs, local search terms)

▸ Keep before-and-after photo galleries current, properly categorized, and compliant with signed patient consent documentation

▸ Coordinate with developers or external agencies for larger technical projects, site redesigns, or platform integrations

*SEO & Online Reputation*

▸ Implement and maintain on-page SEO best practices across all website content to improve organic search rankings for priority procedures and local keywords

▸ Monitor and respond professionally to patient reviews on Google, RealSelf, Yelp, and Healthgrades — escalating concerns to management as appropriate

▸ Maintain and regularly update the practice's Google Business Profile, including photos, posts, hours, and service descriptions

*Email Marketing & CRM*

▸ Design and distribute monthly email newsletters featuring promotions, educational content, provider spotlights, and practice news

▸ Build and manage automated email sequences for consultation follow-ups, post-operative engagement, and seasonal campaigns

▸ Manage patient email list segmentation, list hygiene, and compliance (CAN-SPAM / HIPAA) within the practice's CRM or email platform

Required Qualifications

▸ 2+ years of hands-on experience in social media management and digital marketing — ideally within plastic surgery, aesthetics, med-spa, dermatology, or luxury healthcare

▸ Demonstrated portfolio of high-performing short-form video content (Reels, TikToks) that drove measurable engagement and follower growth

▸ Proficiency across Instagram, TikTok, Facebook, and YouTube — including a clear understanding of each platform's algorithm, format, and audience

▸ Hands-on video shooting and editing experience (CapCut, Adobe Premiere Pro, Final Cut Pro, or equivalent)

▸ Experience managing a business website via WordPress or a comparable CMS, including content updates and basic SEO

▸ Familiarity with Meta Ads Manager for creating and optimizing paid social campaigns

▸ Strong written communication skills — capable of producing polished captions, blog posts, email copy, and patient-facing messaging

▸ Working knowledge of HIPAA regulations as they apply to patient photography, testimonials, and social media content

▸ Highly organized, self-motivated, and able to independently manage multiple concurrent projects and deadlines

Preferred Qualifications

▸ Direct experience working in-house for a physician, surgeon, or aesthetics practice

▸ Familiarity with RealSelf, PatientPop, Nextech, or other plastic surgery / aesthetics-specific platforms

▸ Experience with Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, or Moz

▸ Photography skills using a DSLR or mirrorless camera in a clinical or studio setting

▸ Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent practical experience)

▸ Working knowledge of common cosmetic procedures — breast augmentation, rhinoplasty, liposuction, facelift, injectables — or a strong, demonstrable eagerness to learn

Working Conditions & Physical Requirements

▸ Full-time, on-site position; occasional flexibility for remote editing at the discretion of management

▸ Regular presence within the clinical environment — including procedure rooms and the operating suite — to capture real-time content; comfort with surgical settings and medical imagery is required

▸ May require occasional evening or weekend availability for events, time-sensitive promotional posts, or live coverage

▸ Prolonged periods of computer work, photography/videography, and light physical activity (standing, moving within the practice)

▸ Exposure to confidential patient information; strict adherence to HIPAA and practice privacy policies is mandatory at all times

How to Apply

Please submit your resume, portfolio (or links to content you’ve produced), and a brief pitch as to why you’d be the perfect fit for this role. Applications without a portfolio or links to media examples will not be considered. Email: [email protected]

Pay: $70,000.00 - $100,000.00 per year

Benefits

• 401(k) matching
• Employee discount
• Health insurance
• Paid time off

Work Location: In person