Sr. Social Media Specialist II

At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in the self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.

This role is ideal for someone who lives and breathes social, a hands-on creator and editor who understands what performs on each platform and knows how to translate brand, influencer, and creator content into high-impact, social-first formats. You’re not just managing calendars, you’re in the platforms daily, creating, editing, engaging, and spotting what’s next.

You’ll play a key role in how Shutterfly shows up across key social platforms, including Instagram, TikTok, and YouTube, balancing always-on content, campaign moments, real-time trends, and community engagement.

If you’re someone who instinctively knows what makes content stop the scroll—and how to turn a comment into a conversation—you’ll thrive here.

Primary Duties and Responsibilities

Organic Social Execution & Content Development

• Own day-to-day execution of organic social strategies for Shutterfly and Snapfish on priority channels such as Instagram, TikTok, and YouTube.
• Plan, manage, and execute social media editorial calendars that balance campaign moments, evergreen storytelling, reactive content, and platform trends.
• Create, edit, and publish social-first content—including short-form video, static posts, captions, and light motion—optimized for each platform’s native formats and best practices.
• Adapt and extend brand, influencer, and creator assets into organic-first executions (e.g., cutdowns, remixes, trend-forward edits, caption rewrites).
• Develop social content concepts and executions that drive reach, engagement, and relevance, particularly in short-form video environments.
• Manage content publishing through Sprout Social, including asset selection, caption writing, tagging, link strategy, and scheduli