Sr. Product Marketing Manager

Reporting directly to the VP of Product Marketing, your foundational responsibility is to know our customers and competitors better than anyone else. You will translate direct market feedback into core product positioning, strategic pricing, and roadmap decisions. Guided by this deep customer empathy, you will own the overarching Lone Wolf portfolio narrative, individual product positioning, and partner marketing.

### Core Responsibilities:

Customer Knowledge & Voice of Customer

• Run the customer advisory board end to end, from member recruitment through agenda, facilitation, and follow through.
• Build and moderate product panels that put early features in front of real customers before launch.
• Own the customer survey program and report back what changed because of it.
• Conduct customer and prospect interviews and run win and loss analysis.
• Synthesize all feedback into one voice of customer view that product, sales, and marketing actually use.
• Bring a clear point of view on what customers need next, backed by what they told us.

Competitive & Market Intelligence

• Own competitive research across the real estate technology landscape.
• Maintain battlecards and competitive positioning sales can use in a live call.
• Track market shifts, pricing moves, and new entrants, and brief leadership on what matters.
• Feed competitive and market findings into segmentation and launch strategy

Positioning & Messaging

• Ground every positioning decision in evidence from customers and the market.
• Build clear messaging architectures and buyer personas.
• Unify the company narrative across all products.
• Translate AI capabilities into practical value for real estate professionals.

Go to Market & Strategy

• Drive product launches and market segmentation.
• Execute pilot programs to test pricing and positioning before wider release.
• Track launch impact on pipeline, adoption, and revenue.
• Develop B2B SaaS pricing and packaging recom