Director, Marketing Campaigns

Job Description

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.

About the Role

Position Overview

The Director, Marketing Campaigns will provide senior leadership and strategic direction for Marketing Campaigns operations, driving organizational objectives and achieving measurable business outcomes through comprehensive campaign strategy development, team leadership, and performance optimization across all marketing channels.

Key Responsibilities & Duties

Provide senior leadership and strategic vision for comprehensive marketing campaign operations

Develop and execute enterprise campaign strategies that drive significant revenue growth and market expansion

Lead marketing campaign organization including campaign management, creative, and analytics teams

Partner with executive leadership to align campaign strategies with corporate business objectives

Oversee substantial campaign budgets and drive optimization across all marketing channels and programs

Drive campaign innovation, advanced targeting strategies, and competitive advantage initiatives

Lead comprehensive customer acquisition, engagement, and conversion optimization programs

Establish and maintain senior-level relationships with key vendors, agencies, and strategic partners

Drive campaign technology adoption, marketing automation, and digital transformation initiatives

Lead organizational development, talent management, and team building for campaign functions

Conduct advanced campaign analysis, performance optimization, and strategic planning activities

Drive comprehensive performance measurement, adva