Sr. Product Marketing Manager

About brightfin

brightfin is the AI-powered Financial Management Intelligence Platform for Enterprise IT, helping Fortune 500 and mid-market CFOs, CIOs, and IT finance teams understand, govern, and optimize technology spend across telecom, FinOps, and IT asset management. Our customers include large healthcare systems, financial institutions, and global enterprises — organizations where data security and trust are non-negotiable.

Job summary

The Product Marketing Lead sits at the center of Product and Marketing and works daily across product, marketing, sales and customer success. You will define the language, positioning, and content the market acts on: How we describe what we do, why the market should want it, how customers understand what they're buying, and how the category gets defined before a competitor defines it first.

Reporting to the VP Marketing, you own positioning, messaging, launches, competitive intelligence, and sales enablement. In practice, you operate like a product manager for go-to-market — instead of owning the build, you own how the product is positioned, sold, and talked about at every stage from launch through renewal. This is a hands-on, individual-contributor role where you will have the opportunity to help define how brightfin takes products to market and help build the product marketing function from the ground up.

Essential functions

Positioning and messaging

• Own brightfin's core positioning and messaging across TEM, ITFM, FinOps, and AI spend management, translating the category story into messaging frameworks sales, marketing, and leadership can use verbatim — consistent across every external surface.
• Write and oversee the internal and external-facing content that carries that positioning into market — advertising copy, website messaging, social media, bylines, webinars, executive talking points, and other content — as an expert writer, not just the strategist.
• Partner with