Sr Marketing Specialist USFHP (Remote)

Requisition #: 673246 Location: Johns Hopkins Health Plans, Hanover, MD 21076 Category: Marketing Schedule: Day Shift Employment Type: Full Time

Senior Marketing Specialist (USFHP)

Johns Hopkins Health Plans

Johns Hopkins Health Plans seeks a Senior Marketing Specialist to lead omni-channel strategy and planning for growth marketing, lead generation, and enrollment for the US Family Health Plan (USFHP) TRICARE Prime® plan. The role plans and coordinates email and SMS campaigns, direct mail, paid digital media, and web content optimized for search and answer engines (SEO/AEO). The role is also responsible for the data integrations that connect the CRM to sales and the team’s external partners. The ideal candidate is an experienced marketing professional who applies AI tools to develop strategy and improve efficiency and output in their daily work.

Responsibilities

• Build, deploy, and measure omni-channel campaigns to optimize ROI and meet growth goals.
• Drive email and SMS strategies across the organization’s lines of business.
• Coordinate with internal and external agencies to launch and optimize paid digital campaigns, including search engine marketing (SEM), Performance Max, and display, and apply agency performance reporting to inform campaign decisions.
• Apply best practices in search engine optimization (SEO) and answer engine optimization (AEO) to improve results and ranking.
• Serve as the team’s CRM subject-matter expert and manage the system’s vendor integrations, including the setup and maintenance of the APIs that transfer lead data between the CRM and external partners (call center, marketing agency, mail vendor, and website vendor).
• Direct creative development across print and digital channels, including business requirements documents (BRDs), new-job meetings, strategy, and content and creative reviews.
• Assign toll-free numbers (TFNs) to campaigns and manage website redirects to support lead tracking and attribution.