SEO and Paid Search Specialist

### Description

Position Summary

The SEO and Paid Search Specialist is responsible for executing digital marketing strategies across search and paid media channels to meet client KPIs. Working within a defined strategy provided by the Client Services and Strategy teams, this role focuses on implementing best practices in SEO, PPC, and analytics to improve visibility, engagement, and conversions.

The ideal candidate combines analytical precision with hands-on technical skills in Google Ads, Microsoft Ads, and SEO platforms. This individual is proactive in optimizing performance, detail-oriented in tracking results, and committed to continuous learning in an ever-evolving digital landscape.

* *This is a hybrid position with a combination of remote and in-office days.*

Essential DutiesResponsibilities

Search Engine Optimization (SEO)

• Execute on-site, technical, and off-site SEO initiatives as defined in client strategies.
• Conduct keyword research and apply insights to optimize content, metadata, and internal linking.
• Perform technical SEO audits and implement recommendations (crawl errors, indexation, Core Web Vitals, schema, etc.).
• Monitor and report SEO performance through Google Search Console, Google Analytics 4, and third-party tools such as SEMrush, Ahrefs, or Screaming Frog.
• Manage local SEO, including Google Business Profile optimization and citation consistency.
• Stay up to date on search algorithm changes and apply current SEO best practices.

Pay-Per-Click (PPC)Paid Media

• Build, manage, and optimize paid search campaigns in Google Ads and Microsoft Ads based on approved strategies.
• Conduct keyword research, audience targeting, and ad copy optimization to improve CTR and conversion rates.
• Adjust bids, budgets, and targeting settings to meet performance goals (CPL, CPA, ROAS).
• Set up conversion tracking and ensure accurate attribution in Google Analytics 4 and Google Tag Manager.
• Monitor