Sr. Marketing Automation Specialist — Digital Experience

: EBSCO Information Services (EBSCO) delivers a fully optimized research experience, seamlessly integrated with a powerful discovery platform to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EBSCO employs more than 2,700 people worldwide, with most embracing hybrid or remote work models. As an AI-enabled service leader, we thrive on innovation, forward-thinking strategies, and the dedication of our exceptional team. At EBSCO, we’re driven to inspire, empower and support research. Our mission is to transform lives by providing reliable and relevant information — when, where and how people need it. We’re seeking dynamic, creative individuals whose diverse perspectives will help us achieve this global, inclusive mission. Join us to help make an impact. Your Opportunity:

As a Sr. Marketing Automation Specialist — Digital Experience, you’ll shape the digital journeys that connect website engagement with ongoing marketing interactions in HubSpot.

You’ll bring together marketing automation, personalization, behavioral data, conversion optimization, and lead activity to create coordinated experiences that move prospects from initial engagement through nurture, conversion, and qualification. You’ll also help identify opportunities to use AI and emerging marketing technology to make those experiences more relevant, scalable, and effective.

This role sits at the intersection of digital experience and marketing operations. Rather than owning website design, development, copywriting, or creative production, you’ll focus on ensuring that our digital touchpoints connect effectively to HubSpot and support measurable customer journeys.

What You'll Do: * Design and implement AI-enabled digital journeys across the website and HubSpot using workflows, forms, email, segmentation, personalization, and behavioral triggers. * Map customer journeys and build nurture programs that move prospects from anon