Sr. Manager, Social Media & PR

Title

Senior Manager, Social Media & PR

Salary Range

115k-130k

What You’ll Be Responsible For

The Senior Manager, Communications & Events will lead the strategy and execution of Vince's brand storytelling across social media, public relations, influencer marketing and brand experiences. This role interacts cross-functionally with Creative, Marketing, Retail, Wholesale and E-commerce teams to support their respective objectives while ensuring a cohesive and elevated brand presence across every customer touchpoint. The ideal candidate has a deep understanding of luxury fashion, digital culture, media and experiential marketing, and is passionate about building meaningful connections between the Vince brand and its customers.

• Oversee and execute social media strategies, guidelines and best practices while optimizing and monetizing the brand’s presence on Facebook, Instagram, Pinterest, LinkedIn and other relevant social media platforms.
• Establish and execute strategic social campaigns for product launches, store openings and brand partnerships.
• Analyze effective benchmarks for measuring impact of social media efforts.
• Create community engagement guidelines and oversee social listening to strengthen customer engagement.
• Develop and execute Vince's influencer strategy across organic, paid and affiliate partnerships while building meaningful relationships with content creators and influencers.
• Own and grow Vince's ShopMy affiliate creator program, including creator recruitment, onboarding, relationship management, gifting and performance optimization.
• Develop and execute seasonal public relations strategies in partnership with Vince's global PR agencies to drive brand awareness, earned media and cultural relevance.
• Manage day-to-day agency relationships, overseeing seasonal priorities, press previews, media opportunities, gifting initiatives and performance against established KPIs.
• Cultivate relationships with editors,