Sr. Manager, Influencer Marketing

About Us

LifeMD is a leading provider of virtual primary care, telehealth, and specialized treatment programs serving hundreds of thousands of patients nationwide. Our vertically integrated platform combines 50-state licensed providers, in-house pharmacy and lab integrations, and proprietary technology that enables safe, high-quality, and affordable care.

At the heart of this transformation is our team of developers, engineers, and tech innovators building state-of-the-art systems that make healthcare smarter, faster, and more accessible. From architecting scalable backend systems to crafting intuitive user experiences, we are pushing boundaries every day.

Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company — it's a tech company revolutionizing healthcare.

About the Role

We are seeking a Sr. Manager of Influencer Marketing to build, scale, and manage our creator strategy across all primary business lines. Reporting directly to the Senior Director of Growth, you will own the entire pipeline—from user-generated content (UGC) creators and lifestyle influencers to medical experts and licensed clinicians. This is a performance marketing role: your core focus will be driving profitable patient acquisition across Weight Management, Men’s Health, and Women’s Health, measured by Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and revenue growth. You will act as both a creative strategist and a growth operator—sourcing talent, negotiating usage rights, setting up creator whitelisting, and working with our paid media team to test and amplify creator content across Meta, TikTok, YouTube, landing pages, and email channels.

Responsibilities

* Build and manage LifeMD’s creator roster specifically tailored to our primary verticals: WeightCare (patient weight-loss journeys, GLP-1 content), Men’s Health (sexual health, hair loss, TRT