Sr. Digital Marketing Manager / Director

Overview

We are seeking an experienced digital marketing professional to lead paid media strategy, product feed management, and conversion optimization across a portfolio of high-SKU ecommerce accounts. The ideal candidate brings deep expertise in Google Ads (Shopping and Performance Max), Google Merchant Center management, and technical SEO for large product catalogs.

The Role

You'll own paid media strategy and execution across a book of ecommerce accounts: Google Ads (Shopping, Performance Max, Search, PMax asset groups), Google Merchant Center health, accuracy and Store Quality score, feed quality, and the SEO/UX work that makes the traffic convert.

What You'll Do

Paid media

• Build, launch, and optimize Google Ads campaigns across Performance Max, Shopping, Search, and remarketing for high-SKU parts and accessories catalogs
• Own budget pacing, bid strategy, and ROAS targets at both the account and program level, including OEM co-op and ad-credit ramp periods
• Diagnose performance shifts with discipline — separate auction and traffic-quality problems from feed, query-mix, creative, and post-click problems

Merchant Center & feeds

• Own GMC account health: policy violations, item-level diagnostics, and pre-emptive account monitoring and auditing
• Lead Misrepresentation suspension prevention and remediation — trust signals, contact and policy page consistency, domain and branding red flags, and appeal documentation
• Manage and optimize large product feeds (50k–500k+ SKUs): title and attribute structure, data quality, fitment data, category and product-type taxonomy, supplemental feeds, and feed rules
• Work across platform feed sources — RevolutionParts, Shopify, BigCommerce, Magento — and third-party feed/catalog tools

SEO & UX

• Drive technical and on-page SEO for large catalogs: indexation strategy, internal linking, structured data, and Core Web Vitals
• Identify and push UX and CRO improvements on storefronts — cart and checkout friction, mobile performance, and LCP priority
• Partner with the team to get fixes implemented, and QA them

What We're Looking For

Required

• 4+ years managing Google Ads / PPC for ecommerce (6+ for the Director level), with meaningful Shopping and Performance Max ownership
• Hands-on Google Merchant Center expertise — you've fixed disapprovals and dealt with account suspensions
• Direct experience with Misrepresentation suspensions: you know the common triggers, how to document a site for review, and how to write an appeal that gets accepted
• Proven work with large product feeds (5,000+ SKUs minimum), including feed rules, supplemental feeds, and attribute optimization at scale
• Working knowledge of at least one of Shopify, BigCommerce, or Magento — ideally more than one
• Strong analytics fluency: GA4, GTM, spreadsheet modeling, and the ability to build a defensible case from data
• A genuine self-starter who is organized enough to hold dozens of accounts and project deadlines

Strongly preferred

• Automotive, powersports, or aftermarket parts experience — OEM dealer parts ecommerce, fitment data, or catalog/ACES-PIES familiarity
• Technical SEO experience
• Experience with RevolutionParts, SimplePart, Turn 14, or comparable parts-industry platforms
• Comfort with light scripting or automation (Google Ads scripts, Apps Script, Python) to handle scale
• Multi-account or agency experience where you managed a portfolio, not a single brand
• Google Ads and GA4 certifications

Why This Role

• Real ownership — you set the strategy on your accounts
• Complex, technical work with catalogs and compliance problems most marketers never touch
• Direct exposure to OEM programs and national brands
• Clear growth path as the portfolio grows

Benefits & our commitment to you

• Competitive Compensation
• Startup work environment
• 100% Remote
• 401k with match
• Unlimited PTO — We prefer to track productivity, not days off
• Health, Dental & Vision Insurance
• Your growth is our growth; we always support the desire to learn, grow and expand your knowledge.

Pay: $85,000.00 - $120,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Remote